Market Research
MDG professionals have conducted research with CEO, CIO, CFO, IT Vice Presidents, Director IT, Director Networks and other key Vertical Industry specific audiences. Our research is used for understanding emerging customer needs, validating new product concepts, evaluating customer satisfaction or measuring changes in customer perceptions.

We have researched a wide range of topics including SaaS, SOA, BPM, EA, Server and Desktop Virtualization, Outsourcing, Server Consolidation, Open Systems Acceptance, Offshore Services, ERP, CRM, Data Warehousing, PC, Systems Management, Systems Integration, UC, VoIP, Databases, Email, BPO, KPO, Managed Hosting and Vertical industry trends.


Go to Market Strategies
According to industry analysts approximately half of all marketing, sales and training budgets are wasted due to lack of clarity in the customer value proposition and uncoordinated actions. Our 3 R framework links all activities to measurable results.

MDG has helped in the launch of worldwide products and services for small and large companies with business potential exceeding several hundred million dollars over the life cycle.

Specific expertise has been demonstrated in the following major areas:
• Determining user requirements in emerging markets/segments
• Crafting differentiated value propositions and market positioning
• Development of value based messages for customers, sales, press and analysts
• Launching solutions that require an in-depth understanding of “complete product” concepts, sales,
services, technology, competitive and business issues
• Total business readiness to reduce the risk in new product and services introductions.

Distribution Channels
At MDG we outline the key requirements for successfully executing joint sales and marketing programs with channels and partners. We identify the best-suited Services, Systems Integration, VARs, Resellers and Solution Providers.
We confidentially explore and recommend the best candidates for establishing alliances, strategic partnerships or acquisitions.

Some examples:
• Evaluated the level of interest of the top 20 computer/services companies for establishing desktop,
networking and NOS services alliances while maintaining the confidentiality of the client's name.
• Identified the best suited 10 VARs and Solution Providers who would be interested in acquisition and/or
a strategic alliance relationship with a major U.S based networking company.
• Conducted an in-depth business requirements analysis of the distribution channel for West Coast IT Vendor
renown for its excellence in partner relationships

Targeting Acquisitions- M&A Due Diligence
MDG has identified emerging disruptive solutions and services and potential acquisition candidates for its clients. It has conducted due-diligence in close collaboration with the CFO and independent auditors to evaluate sustainable IP, barriers to entry, differentiated value propositions, customer engagement competencies, structure and systems, distribution channels, business performance metrics, competitiveness and management team bench strength. The due diligence has been done for several North American and Offshore acquisition targets. MDG also program managed integration of the acquired companies to maximize financial results and mitigate cultural issues.

Evaluating Suitability of Emerging Solutions
We have helped with the evaluation of the "business implications" of emerging IT, Business Technologies and Services innovations using a comprehensive business process, technology, people and services framework. Many times due consideration is not given to the strategic intent, core competencies, synergies, skills, profitability and the market life cycle stages that results in sub-optimal performance and organizational morale.